Junk Food Advertisements During Childrens Programs Essay

It has been recently reported by the Martens and Schneider (Guardian, 2009) that billions of pounds are spent every day by the junk food companies on persuading children to consume their products. In addition, an American study shows that during Saturday morning, when children are more likely to be watching, one food commercial is shown every eight minutes and which considered an alarming rate (Bell, 2009). Should government allow these companies to advertise their products on television during children’s shows? Some people agree that these companies should be allowed to do that as it is one way of making profits and is completely legal. However, a large proportion of people believe that allowing these companies and firms to advertise†¦show more content†¦In addition, some countries which have already banned these advertisements show an improvement in the field of childhood health. For instance, the Canadian province Quebec which banned this way of marketing has shown a lower rate of childhood obesity in comparison with other surrounding regions (ibid). Regulations and banning should cover all commercials that target children. Although many countries have already applied partial regulations on this issue, several health organisations state that these rules are not enough to prevent young people from obesity. Nathanson (as cited in BBC NEWS, 2006), states that many nations are facing obesity epidemic and if officials did not response to this problem, the next generations would be the most obese in history. Therefore, banning firms from promoting fast food would result in a noticeable improvement in children’s health. The second reason that firms and companies should not be allowed to market their convenience food during children’s shows is the fact that these commercials have a significant negative influence on young people’s eating habits. 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