CRITICAL CLAIM MAJOR PAPER Essay Example | Topics and Well Written Essays - 1000 words

CRITICAL CLAIM MAJOR PAPER - set about ExampleThis paper argues that the ad wants to suggest that Chanel, as a mark off, is a seductive and sophisticated brand beca single-valued function of its sexual and affluence themes, although it is criticized for suggesting that women are mens sexual objects. This Chanel advertisement suggests that women can only take up force out, if they fully submit to the sexual desires of men. The entire scene of the ad is oriental in look, which uses the theme of easternism, where the oriental person is the some other that the dominant party uses for their own personal interests. Orientalism includes Asian and Middle Eastern signs and colors. The rosy bed, golden bed sheets, and golden wall paper with its Middle-Eastern-looking designs signify Orientalism. They look exotic and different than usual Hesperian designs. Orientalism is about power over what is different. Chanel wants to say that with an Oriental look, it is the one in power. The woman in handcuffs signifies power even more. She is the product that shows that Chanel is a powerful brand. It holds bulk, as if they are held captive. At the same time, the Oriental look shows sophistication. It suggests mastery over something in this case, it is mastery over the weaker sex, the woman. Chanel might not be importee to make it look like it is demeaning women or Orientals, but the entire picture looks like it is victimisation the woman for its personal purposes, so that it can have power, the kind of power that is based on peoples weaknesses. The woman then cannot have power of her own, unless she becomes an Oriental entity. Furthermore, bondage is a sexual symbol, and Orientalism sexualizes the Other too. Chanel might just be saying that it is a powerful and sophisticated brand through the use of an Oriental woman. On the contrary, the use of a woman indicates sexual oppression. Even if the woman is white, her surroundings change her, thereby making her the lower per son. Orientalism, as an underlying theme, indicates the pervading sexual oppression of women in this advertisement. The entire lay out and footwear signify Oriental beauty, specifically a trampled and used beauty. The skirt has beads and golden designs. It is the some Oriental-looking in the whole ensemble. The shoes and blouse are advanced in design. The shoes have high heels, with the heels round top down. The down part is the woman, who cannot escape her bondage. The blouse is checkered with frill ends. The model wears a headband that matches her blouse. Her handcuff is her bag. The blouse, bag, and headband indicate that they strengthen each other. In other words, they strengthen the proverbial chains around the woman. Though the model has a modern fashion style, the entire effect is Orientalism because of the Muslim-inspired background. By looking as an Oriental, she becomes a maiden in distress, not a white modern woman in power. She is weak, so she is easily trapped, and she must be saved. Chanel saves her with its fashion sense. But why must she be imprisoned in the first place? The human activity of imprisonment suggests that she has no power to begin with. As an Oriental, she is a prisoner of the one in power. The power play is clear in the uneven relationship between the brand and the woman. Chanel is the authoritative brand, when it comes to sophisticated and modern tastes. It imprisons women with its