Hanes Brand Case Analysis Study Example | Topics and Well Written Essays - 1250 words

Hanes Brand Analysis - Case Study ExampleThis text shall interpret Hanes brandmark and strategies to make it effective and completive it is in its market. Several instruments and brand analysis such as the swot analysis (Fine, 2009) and the Porters five forces analysis shall be used to give guidelines and possible suggestions on possible strategies to be employed a. Description of patience and market segment The clothes and apparel exertion in which the partnership deals with has good growth prospects both in the United States and in international markets (Textile international outlook). It is critical to determine the greater industry trends in general and then narrow down to the market segment of the friendships focus. The go with is in the clothing and fashion industry which is a very sensitive industry and fast changing. Branding is also a key critical success factor for any company or individual in that particular industry. The companys focus is in a bitty fraction of the fashion industry dealing mainly with innerwear and a bit of outerwear. The innerwear and hosiery markets slang big substantially with amplification in brand names from the traditional big names. There has also been an increase in designs and innovations in this industry. The leading trends are the use of new and innovative fabrics and designs with major firms investing heavily in developing new materials and designs. The markets are dominated by large wholesale producers and distributors and very some small scale industry players. There has been growth in this market by middleclass and upper-class individuals who demand more spending actor with the relative stabilization of the global economic outlook. Globally the underwear markets for the family 2010 grew by 11% in the US according to the global underwear report of 2010 (Global Underwear mart Report 2010, 2010) b. Market Dynamics Important elements of this market that need to be noted that it has been established by th e global underwear market report that the market in the United Kingdom was worth a massive 2.57 billion British pound. The apparel market segment like the larger fashion industry is very volatile and changes very rapidly. However it could be noted that there is a predominant brand loyalty by many of the customers of this markets. Since this is an industry in which large volumes have to be distributed it require suitable distribution channels and companies such as Hanes brands need to seek more local marketing strategies to strain substantial sales increase. The apparel industry is instead easy to start and thus provide quite a challenge of completion and is a real threat. For Hanes brands competitors comes mainly from other established brands. Completion whitethorn also arise from mergers of several competitors to create larger firms that can extent more massive mark campaigns. The future of the industry seems bright according to surveys due to the increase in economic stability as predicted in world economic outlook by the IMF (international monetary fund) and this in turn increases the spending power of individual and hence more demand for luxury items such as branded apparels and underwear. The increase in brand awareness and development of more designs in the industry has greatly increased the prospects for the industry. Many areas and opportunities have been developed in the recent past in terms of specialization. However with globalization and entry of the